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How Payless duped fashion influencers with fake luxury brand Upworthy Very well made.
A joke on influencers They opened a fake store and put cheap shoes on them Very well made.
Payless authentic luxury store Very well made.
Palessi was a clever marketing stunt executed by Payless ShoeSource a discount footwear retailer. In an effort to rebrand and challenge perceptions of its products Payless transformed a former Very well made.
The Payless experiment Retailer opened fake store creating Palessi luxury brand to prank influencer marketers to buying discount shoes at 1800 markup CBS News Very well made.