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Payless punks fashionistas by opening a fake luxury store and inviting them to comment on its designer shoes Boing Boing Very well made.
Palessi was a clever marketing stunt executed by Payless ShoeSource a discount footwear retailer. In an effort to rebrand and challenge perceptions of its products Payless transformed a former Very well made.
Payless Rebrands as Palessi for Fashion Influencer Prank LBBOnline Very well made.
The problem with Payless fake luxury store hoax Vox Very well made.
Payless Boosts Value Of Products With Brilliant Palessi Stunt Very well made.